案例描述

时尚品牌红谷HONGU迎合俄罗斯世界杯这件全球盛事，2018年夏季橱窗以俄罗斯套娃为主题，通过层层探索的玩味情节讲述抽象艺术的品牌概念，呈现品牌刚柔并济的都市时尚调性。

橱窗设计整体以红色连结盛事氛围与品牌主色，中心以旋转变幻的套娃装置结合铜镜面材质营造精致氛围，而简约动态的几何线条与产品结合，视觉层次立体、节奏丰富，如同精緻灵动的时尚宫殿。在立体交叠的空间关系与明暖渐层的柔和灯光下，红谷HONGU产品独有的时尚奇趣完美融入于精緻活跃时尚氛围中，品牌故事与橱窗情境相映成趣。

PROJECT DESCRIPTION

Fashion brand HONGU makes Matryoshka Doll the theme of 2018 summer window, along with the upcoming global event, 2018 FIFA World Cup Russia. Within this abstract little kingdom of fashion, the sense of art and style is partly hidden in the delicate details of the play.

Vibrant redness is abstracted from the brand color as well as the festive global event. Layered shapes of the doll are on the center with bronze arc lines shining around. A delicate ambient is filled with the window as the infinite spinning doll naturally reflects lights by its mirror surface.

Fashion bags are interweaved with every fine detail, and as a whole, they are making up a splendid fashion story.

Behind-the-Scene Story

Launched at the early spring of 2018, the window happened to meet Chinese lunar new year, while gold and red is a blessing color group in Chinese culture. As HONGU is a local-based Chinese fashion brand, at the very special time in China, shining gold and glowing redness combined is actually giving best wishes to every one of the audience. This makes up an interesting behind-the-scene story - it is the real window that shares the delightful moments of the year, associating the brand with the audience.