嘀嘀嘀 地球即将大爆炸
这一次,我们逃离去了外太空。外星生物、机械狗、三万英尺外星体··· ···如在平行世界中,一再尝试唤醒产品的全新想象宇宙。红谷2018秋季订货会中,我们全新定制「地球大爆炸」一系列艺术故事,覆盖长达12米的橱窗与6个视觉点。
进入宇宙探索···听到请回答,地球大爆炸瞬间机械狗意外爬上人造飞船,一同登上了三万英尺的外太空。需要找到新生存星球的人类急切地降落在一个不知名的星球上。不料星球主人「蝌蚪异生物」对飞船充满敌意,机器狗感到不妙马上溜进飞船,迅速返回人类总部。初次降落失败的人类总部最终决定派出机械狗狗,继而探寻适合人类居住的星球。
第1站···
热情雀跃的八爪鱼星球
机械狗狗首先来到「八爪鱼星球」并进行地毯式搜查,遇见星球主人「八爪鱼」,发现热爱时尚的他们平易近人并十分好客。平日深受时尚熏陶的他们总喜欢以独创舞姿与客共舞相迎。
第2站···
神秘曼妙的螃蟹星球
正与八爪鱼共同探索时尚礼遇期间机械狗才突然想起身上任务,立即起行飞到「螃蟹星球」。冷艳而美丽曼妙这个星球的每个角落都神秘而令人沉醉。不料滑落碎石惊动了队形整齐的螃蟹主人们,他们倾巢而出并猛然攻击机械狗,螃蟹星球的探索不疾而终。
第3站···
奇趣幻乐的仙人掌星球
心有余悸于是小心翼翼在「仙人掌星球」全方位放眼搜查确认安危后才敢松缓一刻,于是哼起小曲在新星球中自如穿梭。安静得出奇,状态放松的时候突然「狗有三急」,于是随处小解才发现原来身边仙人掌全在暗中观察。他们陆续蹦跳着相迎与他分享着自家的生活奇趣,最终让机械狗狗的探索之旅收获持久的奇趣喜悦。
探索结束···
即将返回基地
一个橱窗 一则故事 一个宇宙,我们乐于将体验构筑,在立体的品牌世界观(宇宙观)将品牌与产品幻化于奇趣戏剧的情节中。
沿着探寻12米橱窗漫游全场6个装置陈列点,热情、神秘、奇趣...各种独属于红谷的时尚面貌在这季「地球大爆炸」想象宇宙中都能寻获。
Fashion imagination often reaches far beyond NOW. In 2018AW collection of HONGU, we look into future and tell a story of space journey covering all around the showroom. Real scenes are interweaved with latest products, constantly drawing people into this newly-discovered universe.
The story unfolds after Big Bang on earth, the Robot Doggy, as the main character, jumps onto a spaceship and starts to find new inhabitant. She happens to meet hosts of three universe, including Dancing Octopus, Mysterious Crab and Wonder Cactus. Ups and downs as she goes through, the journey becomes her unique discovery.
A large-scale, 12-meter long window with a spaceship in the center brings out an impressive fresh start. And three hosts stand separately at six customized star installations. In the context of the space journey, people themselves are immersed in the story and get deeply involved in what HONGU newly brings to them.
「螃蟹星球」-插画3
「仙人掌星球」-插画1
「仙人掌星球」-插画2