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Tomy Niki2013年3月 广州CIFF展馆设计
5179
2014-10-27T10:02:15
10
如何帮助儿童家具品牌TOMYNIKI以国际化形象亮相广州国际家具展?我们从三月阳春的自然中提取明媚梦幻的光斑,以圆点与光影表现孩子成长的&ldquo优适时光&rdquo。整合视觉、空间、软装三大,理性执行4C标准(Cool/Clean/Clear/Cost-effective),使品牌区隔对手,实现向国际化形象的转型。
How to help children's furniture brand Tomy Niki appeared Guangzhou International Furniture Fair with the international brand image?We extracted the bright light-spot from the nature of spring,and use the round light-spot to perform children&rsquos growing time. We Integrate visual, spacy and soft decorations, executive 4C standard (Cool/Clean/Clear/Cost-effective) rationally, to make the brand distinguish from competitors, finally achieve international brand image improvement.
由光点演变而来的大小圆点贯穿展场,营造最大限度的开放、通透空间,拉近客户与品牌的距离。中部绿色植物的点缀,带来自然、轻松的游览体验。软装配饰强调春夏季节色彩,运用&ldquoLess is more&rdquo的极简手法,为产品搭配出色彩主题,突显干净、雅致的格调。
Circles of different sizes were scattered throughout the exhibition hall, created a most opening and circulating spacy, so that the distance between visitors and the brand can get closer.Green plants in the center created a natural, relaxed visit experience.The colors of soft decorations were chosen from spring and summer. Following the Less is more minimalist approach, we match the color themes for products to highlight a clean and elegant stylefor the products.
值得一提的是,为了提高展场的互动性与趣味性,在展场一角特别设置立体拍照区。独特的45°倾斜式布置,呈现新奇好玩的倾倒视觉效果,吸引了大量客户,在展会上掀起拍照热潮。
It is worth mentioning that we specially set a 3D photograph zone at the hall corner in order to improve attention and interactive. Distinctive arrangement of 45 degree tilting, showing a funny visual effect of falling, attracted a large number of visitors, caused a photography wave.
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