本案在海上花园城市舟山，项目本身体量不大，没有过于突出的核心卖点。那么如何引起客户对于产品吸引力是我们设计起初的思考。

This cases is in Zhoushan, a garden city on the sea, the project itself is not big, not too prominent core selling point. So how to attract customers to the product is our original design thinking.

在承接项目开始我们一直在思考并提出了一个问题，我们应该用什么样的设计主张呈现项目的形象及品质？

At the beginning of the project, we have been thinking and asked the question, what kind of design proposition should we use to present the image and quality of the project?

对于商业设计本身，对设计师的挑战我认为从来都不仅仅是空间的塑造和视觉表达。项目起初我们最先关注的是产品力呈现，在遵循项目定位的主体框架下挖掘设计亮点，使项目可以燃起客户内心的火花是我们的目标。

For commercial design itself, the challenge to designers is never just about space shaping and visual expression. At the beginning of the project, we first focused on the product force presentation, and excavated the design highlights under the framework of the project positioning, so that the project could ignite the customer's inner spark was our goal.

售楼中心的底胚是物业用房，基于本项目对园区公共配套不足，我们思考能否给到园区业主一个实用而有内涵的空间，把售楼中心的功能整合在这个空间里。

The underbelly of the sales center is the property use room. Based on the inadequate public facilities of the project for the park, we consider whether we can give the owners of the park a practical and meaningful space and integrate the functions of the sales center in this space.

我们认为城市里的工作节奏太快了，在外面车水马龙，我们希望回到家的感受是平静温暖的，可以让内心安静下来的同时寻求精神上放松。书吧这个概念慢慢浮出脑海，我们思考，即使在最奢华的社区，阅读依然是不可或缺，温暖人心的场所。

We think the pace of work in the city is too fast. When we are out in the traffic, we hope that the feeling of returning home is peaceful and warm, which can make our heart calm and seek spiritual relaxation. The idea of a book bar came to mind, as we thought that even in the most luxurious neighborhoods, reading was an indispensable and heartwarming place.

如何把书吧和售楼中心很好的结合是我们新的思考，记得小时候对于书店的认知是空间很小，书很多，选书要躲在一个很小的角落看书，站累了就坐在地上，很辛苦，所以在书店停留时间很短。偶然一次去考察了曼谷openhouse和日本的DaikanyamaT-Site，发现人们可以从早上一直呆到晚上，轻松惬意。空间以书作为载体，强调空间的复合性，人们不仅可以读书，还可以吃饭、购物、聚会，等等。

How to combine the book bar with the sales center is our new thinking. I remember that when I was a child, book stores were small and a lot of books in there. I chose books to hide in a small corner and read. By chance, I visited Bangkok Openhouse and Japan's Daikanyamat-site, and found that people could stay from morning to night, with ease and comfort. The space takes the book as the carrier, emphasizing the complexity of the space, people can not only read, but also eat, shopping, party and so on.

这为我们的书吧+售楼中心的结合提供了很多可能性，我们站在经营的角度提供了现在和未来关于书店使用的使用方式和运营模式，在产品打造上以休闲、共享、现代生活方式为项目核心价值点，通过阅读、自然、文化、光等元素围绕着项目核心展开了设计。

This offers many possibilities for the combination of the book bar and sales center, we stand in the perspective of management provides the present and the future of the bookstore use way of use and operation mode, on the products to build at leisure, sharing, the core value of modern way of life for the project, through reading, nature, culture, light elements such as around the core for design project.

建筑设计本身非常的简洁和有流线感，象一本微微翻起的书，我们希望在远处看过来，建筑、景观、室内是可以融为一体的，当人们由远而近慢慢的走进空间是能够震撼到心灵的。

The architectural design itself is very simple and has a sense of streamline. Like a book that is slightly turned up, we hope to see it from a distance. The architecture, landscape and interior can be integrated.

当人们慢慢的靠近建筑，近10米高的玻璃幕墙扑面而来，顶部是一道从高到低的弧线，紧紧的把建筑和室内的空间连接在一起，在室内空间我们从中国古代四大发明之一“活字印刷术”中提取灵感，通过对字模进行二次的解构，以建筑顶弧线为基准，在室内空间运用高低错落的的手法，把签字模块在顶面塑造了层层递进的艺术效果。

When people slowly close to the building, the glass curtain wall of about 10 meters high, the top is a from high to low arc, tightly connect architecture and indoor space together, in our interior space from one of the four great inventions of ancient China “printing” to extract the inspiration, through the study of the secondary of deconstruction of font, with building roof arc as a benchmark, in the interior space with strewn at random discretion, make shaped layer on the top of the signature module in artistic effect.

在产品的展示上为了彰显项目价值和仪式感，在沙盘的上方签字模块随着空间的流线慢慢的下落，直指沙盘中心点，人们的视线也慢慢的聚焦在项目沙盘上。古代印章是权利的象征，也是文人墨客身份的标签，是古代“品牌”的体现，为了凸显项目品牌仪式感，我们运用了现代的手法把传统的印章文化植入了售楼体验馆，也刚好在沙盘的正中心。

In order to demonstrate the value and sense of ceremony of the project in the product display, the signing module above the sand table drops slowly along with the streamline of the space, direct at the center of the sand table, and people's attention is also gradually focused on the project sand table. The ancient seal is a symbol of power, and also a label of literati identity, and an embodiment of ancient “brand”. In order to highlight the sense of brand ceremony of the project, we used modern methods to implant the traditional seal culture into the store of sales experience, which also happened to be in the center of the sand table.

伴随着美妙的乐曲，我们趋于安静，回归书吧的初心。在空间气质上我们坚持把阶梯楼梯放到了空间的正中间，同时建议建筑在楼梯顶面开窗，试图营造一个画面，当让光线可以穿过格栅，波澜的光影洒落在台阶上，一个人拿着一杯咖啡静静的看一本书享受温暖的午后。考虑到弱化紧张的签售气氛，营造更为轻轻、舒适的洽谈氛围，我们把洽谈的座位刻意分布在楼梯两侧，书柜围裹着楼梯，通过分隔方式和巧妙的布局，使人们可以以更多种方式与书柜产生接触，让空间更有趣味和互动。

With beautiful music, we tend to quiet, back to the original heart of the book bar. In terms of space temperament, we insist to put the stairs in the middle of the space. Meanwhile, we suggest that the building open windows on the top of the stairs to try to create a picture. When the light can pass through the grille, the waves of light and shadow fall on the steps, and one person quietly read a book with a cup of coffee to enjoy the warm afternoon. Considering the weak and tense atmosphere of signing and selling, a more relaxed and comfortable atmosphere for negotiation is created. The seats for negotiation are deliberately distributed on both sides of stairs. The bookcase is surrounded by stairs.

我们从自然中吸取灵感，在材质运用木材、石材、玻璃等，既保留天然肌理感的同时，又赋予了一些当代审美，使整个空间轻松舒适的同时，又带有一种年轻的活力。

We draw inspiration from nature, use wood, stone material, glass to wait in material character, retain natural skin texture feeling already while, gifted a few contemporary aesthetic again, make whole space is relaxed and comfortable while, contain a kind of young vigor again.